Senior Brand Manager [Might & Magic]

There's link. Position is located in Shanghai. In the text M&M franchise is described as AAA. And it might be a PC game as well. Nowhere is written that it would be Heroes game though. And that it will get assigned AAA budget.Iconical Angel


Ubisoft Shanghai is looking for a Senior Brand Manager to champion the brand marketing and product marketability of a new Might & Magic AAA game. Under the management of the Brand director, join an ambitious team and help reinvent one the biggest Fantasy franchise in video game history.



  • Define the product positioning strategy: target audiences, market mapping and audience sizing, consumer promise and key pillars.
  • Ensure the product marketability from conception phase to release and live phase. Actively monitor market and entertainment trends, competition activity and provide relevant reports & analysis (competitor, risk etc.).  Initiate relevant consumer research to confirm and adjust product marketability over time.
  • Establish the product communication strategy (key phases, events, messages, main brand assets) and define & manage the associated brand marketing budget.
  • Work with internal or external artist(s) and agencies to create the main brand assets – CGI movies, trailers, key artworks, etc.  Create and share products style guides to ensure consistency in all deliveries (graphic & more)
  • Instruct internal and external stakeholders on the game and the product strategy and relay back their insights and feedback to the product team.
  • Represent the project and team and be key public speaker for the game towards external audiences- business partners, media, influencers, star players and communities.
  • Help maximize the business potential of the product working closely with dev ops and business teams to design appealing & effective content updates, monetization offers, partnerships and merchandizing plans.

ubisoft senior brand manager

PS If they will again create M&M team, will they answer all these questions sent over time?

Thanks Marzhin and Angelspit!