I think the devs don't realize that they are not projecting the game's image through the box art.
When I see that, do I see turn based strategy? Heck, does the word STRATEGY come to mind when I see that box art? Hell no.
If I didn't know better, I'd say this was the box art for some JRPG where you take the role of an over-feminized angel.
Here's a hint Blackhole, if you want to symbolize strategy you want to:
1. Not lead anyone to be thinking in a specific genre: face close up, or just the text of the game title.
2. Lead people to believe it's a strategy - symbolize an empire, a battle, or an array of choices.