Yeah it's a crap company name, but as you might have guessed from my previous EA/Ubisoft reports, I'm not exactly enamoured with the idea of EA (or indeed anyone) conquering the gaming world - least of all Ubisoft. Yet, despite Ubisoft's best efforts to spring themselves free of any potential takeover bid, EA have tenaciously clung to their throat like lioness on a springbok. And according to Reuters, both parties are now in preliminary talks:

"Tentative talks between both companies are on the takeover price EA might be willing to pay and how Ubisoft's management might be reshaped."